Keto.app is the diet nutrition tracker app. They asked SLON Media to make a set of colorful creatives for their UA campaigns.
To create a set of creatives to use for effective media buying. The main KPI was to increase the number of installs of the app among women between 25 and 44 maintaining a healthy lifestyle.
The solution was to make both animated and live-action creatives. We’ve already had a great experience with health apps and food video production so we knew what to do from the beginning. Our team developed 5 concepts including 2 filmed creatives with food footages and 3 animated creatives.
SLON Media’s outputs are currently used on the client’s ongoing campaigns and they continue to deliver high CTR. They understood what the client needed and provided great services. There were no communication issues reported throughout the engagement.